By taking on fans several and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Seglar has found a method to keep the interlocking stones in the hands of millions. It’s a model that other companies will need to follow, says McKee.
Back in 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden playthings. It wasn’t until the following years that they began using a new plastic-injection moulding machine to create plastic stones, which rapidly gave all of them an advantage over their competition in the flourishing post-war marketplace.
In 1949, they initiated producing the bricks with studs built in to enable them to situation together. This was a key iteration, making the bricks much more stable and durable. Later, in 1958, they manufactured a major improvement with the intro of what is known mainly because the “stud and coupling system”, which ensures that almost every Lego stone fits with any other packet. These two vital iterations will be why Profano sets developed 40 years earlier still interlock seamlessly with those crafted today.
Over the years, Lego possesses kept the finger on the pulse of pop customs by partnering with big-name franchises including Star Wars and Harry Potter. They have also embraced the https://lego-x.com/2021/12/10/places-to-take-your-kids/ community of adults which have been fans of the trademark, known as AFOLs (Adult Supporters of Lego), with a choice of sets including the Back to the Forthcoming DeLorean period machine and a set of girl Nasa scientists.